LEGO Mystery Set

Branding | Packaging

The Winter Wonder Mystery Set is a fictional LEGO box created for LEGO’s Play Initiative, which supports children in need during the holiday season. The project reimagines a winter-themed mystery build through a playful and seasonal lens. Inspired by the patterns and colors of ugly sweaters, the packaging features bold knit-like graphics and festive details that make the box feel collectible and giftable. The design combines the excitement of a surprise build with the warmth of the holidays, supporting the idea of creativity, play, and giving back.