JiěJiū

Branding | Packaging | UI.UX | Motion | Illustration

JiěJiū was created in response to a project prompt centered around the suffix “-able.” I chose the word Recoverable and explored what it means to design for physical and emotional recovery. Hangovers often leave people feeling nauseous, dehydrated, and drained, yet many remedies feel harsh or overly clinical. JiěJiū reimagines the hangover drink using refreshing Asian fruits like lychee, yuzu, and Asian pear, blending hydration with familiar, comforting flavors. The brand focuses on making recovery feel approachable and culturally rooted, reminding people that even after overindulgence, they are still recoverable.